Whether you’re an early-stage startup or a small- to medium-sized business that’s new to the social media game, there’s one thing you should know: It’s okay to start small.
There are a lot of social networks out there, but you don’t have to be on all of them. In fact, it would be better if you were not. Unclear as to how Instagram would help your brand? Avoid it for now. Not ready to tackle Twitter just yet? Skip it.