SMEs: making LinkedIn do the hard work for you.
What do you think of LinkedIn? Waste of time, full of Apple worship and ‘strategic alchemists’, or something you can’t work without? Whatever our opinion, it now seems like having a personal profile is now the norm. And despite the sometimes trite chatter, it is a powerful tool, especially for those moments in our careers when something is moving, changing or developing.
LinkedIn can help SMEs capitalise on their online presence
In running a small business there’s rarely a quiet moment (or at least there shouldn’t be). That’s why we think all small businesses should bother with LinkedIn – and by this we mean having a company page, as well as your personal profile. These were originally viewed as an HR landing page, but as LinkedIn has evolved they’ve become a lot more important and powerful. The search for new clients and customers is never over, and it can also help in attracting new people or ‘talent’ to a business. In this blog, we take a quick look at how SMEs can get the most out of LinkedIn, and why it’s worth the effort.
- Establish presence: LinkedIn isn’t the domain of HR nowadays; it serves as a business directory. When people are looking for someone new to work with this is often one of the first ports of call. By having a company page you’re present, available and able to respond to and control the conversation around your business.
- Capitalise on your network: When people need a new product or service, often the first thing they do is ask their network: “can anyone recommend someone that does XYZ?”. This happens all the time on LinkedIn. A link to a company page is more likely to result in success than to your personal profile – you can still establish communication – but your company page is your ‘shop window’, showcasing your mission and expertise.
- Display your good work: Personal accounts of the good work your company has done go a long way, especially if they come from high profile experts. Your company page allows you to collect and display these, helping you make the most of your good reputation.
- Link your employees up: This is hugely powerful. Each one of your employees has a reputation and network, and combined this is several times the magnitude of your company’s alone. By having a company page people can easily see what the people they know are up to, and there’s a good chance some of these will be potential clients…
- Find new people: …or employees. LinkedIn is still great for its original purpose – linking people to roles. It’s often the first thing people turn to when considering a new career move, so by putting your company out there, you’re able to attract people to your brand or mission.
- Generate interest: Many businesses use content marketing to generate interest in what they do. Without a social platform to distribute it it’s nearly worthless. For those of us that don’t have photogenic, Instagrammable businesses (like most of the professional services) then LinkedIn is the best place to post informative, interesting content.
- Answer questions: Joining groups and getting involved in these by answering questions is a great way to soft pitch your expertise and skills. Your company page provides the next step for anyone that you’ve impressed to learn more.
- Enhance SEO: and a final technical point. LinkedIn has a high priority on search engines, simply meaning your business is more likely to sift to the top by having a company profile. Useful!
There you go – eight sensible reasons to get involved in another social network. If you’d like any advice about what to do next, or how to fine tune what you’re already doing, then please don’t hesitate to get in touch at [email protected]