Why is Social Media Presence Important for your Small Business?
Before we start elaborating on the reasons why a social media presence is important for every business, we need to look at a few familiar but overlooked facts by the business community.
According to Hubspot, 74% of people say they use Facebook for professional purposes. Content consumption on Facebook has increased by 57 % in the past two years. The same is happening with the other social media channels. A spotless online presence is crucial if you want to improve your conversion rate. Even though we all know these stats, many small business owners resist or mistrust the benefits social media can provide.
The reason behind it is the urgency to have great performance results after just a few months. It’s a well-known fact that for small businesses cash is king and a never-ending marketing budget is just a dream. So, why would they choose to spend money on social media marketing and then give up after few months?
There are few things about digital marketing each entrepreneur and business owner should remember.
1. Digital marketing is an investment, not a cost.
2. You cannot achieve all your goals in a short period of time.
3. Each company is a separate organism, this means that your marketing activities should be based on test and trial, not on general marketing statistics.
4. Be patient – social media marketing takes time, in order to see results, you need to implement long-term steady marketing actions.
5. You need to be realistic about the ROI. It isn’t a magic wand, but it is a powerful tool.
Now that we have defined some of the realistic expectations of social media we can focus on how social media can support your business. What ROI can you reasonably expect? How will it help you?
1. Increased brand awareness, customer loyalty and trust and legitimacy
It’s understandable that any digital marketing activity will help you improve brand awareness. However, nowadays most of the people that are on the internet spend their time on social media. By identifying the social media platforms your target audience are active on and implementing marketing activities on that platform, you are able to amplify your brand and voice directly to them. Connecting with customers and potential customers frequently will improve your retention and conversion rate significantly.
2. Increased web traffic
By staying active on social media, you will reach a wider group of people that will be interested in your product or service and will land on your web page to get more details about your company’s philosophy, other specifics, and hopefully fill in that all important contact form.
3. Running paid targeted ads
All of the social media platforms provide amazing targeting tools that you can use for running paid campaigns. In the past year, all of the social media platforms improved their paid ad functionalities and transformed them into real paid ad hubs where all businesses can run multiple complex campaigns at the same time. There are endless possibilities that provide everyone with the opportunity to discover what combo of visuals and words performs the best for your target audience. With retargeting you can only affect people that showed interest in your service or those people that visited your web page. When setting goals there is no need to create a landing page as all of the social media platforms provide predefined lead generation forms which you can use.
In order to achieve all of the above-defined goals, you need to follow certain rules.
First, you need to write your own content in form of blogs and publish it on your website. By doing so you will redirect social media users directly to your homepage and increase your traffic significantly.
You need to use google analytics so you can analyse and optimise your social media presence.
You need to constantly implement growth hacking techniques and work on the growth of your social media accounts.
Yes, these three simple rules can completely transform your business. The question is do you take your social media presence seriously? If the answer is yes, then you truly comprehend the importance of digital marketing and social media for the growth of your company.
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