Why developing a Marketing Persona is the best thing you can do for your Start Up?

‘’As a startup or a small business owner, your main focus must be on qualitative analysis and research. Remember that!’’ What is a marketing persona? A marketing persona is a fictional character [...]

5 reasons to use the power of Instagram for your business

For many small businesses, particularly in the B2B sector, Instagram might not look like an obvious priority when devising a social media strategy to grow your business. An inherently visual [...]

How to Nail Social as a Start-up

Social media is no longer just a procrastination strategy from the impending panic of finishing your essay due in a few hours, or that project deadline you have on Friday. In the past decade, [...]

The cost of DIY social media

These days, few doubt the importance of social media in growing and developing your business. There are very few businesses not active on social media, and those who aren’t, rightfully rouse [...]

How to use social media to drive traffic to your website and generate leads

Social media platforms are a fantastic marketing tool. The level of potential interaction and engagement with your audience is far increased from the old-school methods of email newsletters and [...]

Why it is so important to help you build an engaged audience

Navigating through the ocean of information available on the web to find relevant content to share can be difficult, especially if you are a small business with limited time and money. For this [...]

6 Quick Tips and Tricks to Get the Most from Instagram

Post at regular intervals It’s important to post photos regularly to keep an active and engaged audience base, at least once a day is preferable to ensure things are ticking over. If you’re [...]

3 Advantages of Utilising Celebrity Endorsements for Your Business

Connecting with someone that has a ‘celebrity status’ can have a number of advantages to any business, brand or product. Through the use of social media, it has never been easier for businesses [...]

7 Tips on How You Can Get the Best from Facebook Without Having to Pay a Penny!

We’ve all seen The Social Network and know Facebook’s origin story like the back of our hand. From humble beginnings as a bare-bones social network aiming to connect college students, 11 years on [...]

Quality vs. Quantity – The paradox of posting on social media

Posting on social media is a science these days. A quick Google search “How often you should post on Twitter/Facebook/…” comes up with studies, graphs and rules on what the perfect number of [...]

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