What is the difference between internet marketing and traditional marketing? There are a lot of differences of course, like the goal of the strategy, the promotional channels used etc.
Over time, the gap between the internet and traditional marketing got smaller. Nowadays, we can even say that internet marketing is not the only type, but certainly the main type of marketing that companies use. It might not be a 100% the case but the market is moving in that direction. It’s possible that soon all marketing activities will be digital.
Social media plays a huge part in digital marketing. As a startup company or small business, you must have someone that will ensure that your online presence and branding is the best it can be. Remember, the look, the message and your social media responsiveness affect how the general public or your potential customers perceive your business. Social media along with your website are the first things people see. And we all know how important first impressions are.
Having someone that will dedicate their time and effort on your social media presence is definitely something you should do. It is a complex position because you will need to find someone that has a certain set of skills and experience in order to manage your social media effectively. So what type of a skill set should a social media manager possess in order to be successful?
We have prepared a list of six most important skills that great social media manager must possess.
Take a look:
Basic Graphic Design Skills
It’s a well-known fact that social media is getting visual. A good social media manager must possess basic graphic design skills. What we understand as basic graphic designs skills are: creativity and colour sense. In other words, the ability to think graphically. We are putting aside the knowledge of graphic design software because there are a lot of free online tools that are easy to use and navigate. For instance, Fotor and Canva can do miracles. They have everything every social media manager needs to create the perfect graphic solution.
A passion for writing
Blogging is an important part of your internet marketing strategy. Ideally, your social media manager will have a passion for writing and be able to write at least one blog per week that will address your target audience. Knowing how to create the perfect social media post requires writing abilities and creativity. Buffer has very useful tips from proven blogging gurus that must be the core values of your blogging activity.
Understanding content curation and strategy
Every social media manager knows that content can do wonders for social media growth. Sometimes experience is not required, but a mindset that recognises the need to curate or create content that will be customer centric. In other words, indirectly selling your services by promoting content that will address the issues your business can fix. HubSpot has amazing tools you can use for content curation while Mention will show you what are the true benefits of content curation.
Social media advertising knowledge
Social media advertising is crucial for the growth of your business. A good social media manager has to know how to set up paid campaigns, define the target audience and create suitable visuals for the ads. It sounds pretty simple, right? But in order to have effective social media ads, you must test a few alternatives, measure the performance through A/B testing and focus on the best performing ads for your target audience.
A Lust for social media knowledge
Digital marketing it’s a fast-changing industry. To stay on the top of the game you must follow marketing trends, apply new tools and try new things constantly. The will to constantly work in a dynamic environment and learn new things is an important skill you should look for in your future social media manager.
6. The Growth Hack Mind Set
Working constantly on growth is a must activity. You need a person that will know your target audience and work on growing your following online base every day.
If you fail to find the right team or person, we can help! We have years of social media management experience. We can make your social media presence spotless. If you want your business to bloom online and enter the social media renaissance era, contact us. Drop us a line here: [email protected]