Linked In is one of the social media networks, that managed to survive technology changes, market turbulences, and people’s preferences. It is a really specific social network designed for the business community. Co – founded by Reid Hoffman, the site which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries.
It has huge potential as social media network because it offers multiple possibilities especially if you are B2B oriented. What makes Linked In unique is the relevancy of the data base.
People not only spend but they invest time on LinkedIn.
The interest on this social media is for content that will help in solving a problem or improve professionally. According to the latest stats and data, 80% of B2B leads come from LinkedIn, and 94% of B2b marketers use LinkedIn to distribute content.
However, the tricky part here is the engagement. Not every, business knows how to increase engagement of the content they are pushing through this social media. As a small business or startup, it is difficult to effect the engagement levels with just posting relevant content on your company page. You have to do more. There are secret tips and tricks that can do that for you. Social media examiner explained everything in detail in their article but we have compiled a list of 3 easy ways to improve your Linked In engagement.
1. Incorporate LinkedIn groups in your marketing strategy
LinkedIn groups are useful for sharing content. At this point, there are in excess of 2 million groups available on LinkedIn. Groups are the place where like minded individuals discuss ideas, solve problems and post theme related posts. The key word here is the like-minded individuals. Groups are like filters, there you will find the most relevant audience ever.
Your content will be seen and will engage with potential leads and customers. All you have to do is spend some time researching. You need to find the groups that will suit your predefined marketing persona, join and share at least twice per week some content there.
2. Promote only text – posts
Although visual content and marketing is dominating on Facebook, LinkedIn users have other philosophy and interests. Sharing text only posts will help you increase the engagement level. Yes, you read it right. Text post may be the most boring ones for other social media networks but not for LinkedIn. You can add some links in the post, but it should stay in the standard text version. LinkedIn lets you include up to 1,300 characters which are around 250 words.
Why are text posts big on LinkedIn? Because LinkedIn doesn’t want to display posts containing links to third party sites. When a user clicks on a link it automatically leaves LinkedIn which is not good. Logically LinkedIn will make priority any text post on the news feed.
3. Like Your Own posts
Liking your own posts can seem a bit silly but it does help in improving engagement on LinkedIn. This is true because people are more likely to interact with a content if others have interacted first. Especially if you post your own blog, applying this technique is a must. Liking your own comments can help too. When you press the like button on each comment to your post, those people will receive a push notification that will remind them about your company and ultimately trigger activity.
It can be time-consuming to implement everything we mentioned before. We can definitely help. We have the right tools that will save your time and energy so you can focus on other important issues. Contact us here: http://www.colourmesocial.co.uk/get-in-touch/