LinkedIn has just launched a major overhaul of company pages, and we have the run down. There are more app features for admins and ‘Know and Grow’ analytics, but the most exciting feature is the new Content suggestions. They provide instant access to trending posts, so you can share the things your customers really want to see.
LinkedIn has completely rebuilt the way companies can interact – and it will give a major boost to audience engagement and the quality of your posts.
With over 500 million users worldwide and 50% of LinkedIn traffic coming through the app, admins can now make full use of this:
Improved admin features for the LinkedIn app
- post and respond on the go
- update your profile
- share the most popular, up-to-date content
- this allows you to show off your customer service skills by being responsive and reactive
Profiles have greater flexibility
- add up to 3 hashtags to your profile and associate your brand with trending topics
- upload PowerPoint, PDF, and Word documents
- share customer testimonials
- add a customizable call-to-action button and lead customers to your website, contact page, Registration/Sign up – Visit website, Contact us, Learn more, Register, Sign up
Know and grow analytics
The better you know your customers, the better your content, the higher the user engagement. LinkedIn has improved on analytics and made them more visual. Admins will receive a monthly email summary or can check online. The analytics give data on:
- For any selected timeframe
You can see what posts have performed well and which haven’t, this allows you to improve your content.
Companies who post once a week double their audience engagement. LinkedIn’s new Content Suggestions feature will enable you to give your customers exactly the content they want to read about. You can be flexible and let them know what your company is all about, whilst being on trend. You can share the latest, most relevant articles that draw your clients in and build trust in your brand.
As an admin on LinkedIn pages, you can see what topics and articles are currently trending. You can choose the audience size – be it all LinkedIn users, your followers, or your employees. Then simply look at the most popular content available. From there you can either create your own content, in full knowledge that what you write is relevant, or just repost one of the trending posts.
This makes it incredibly easy to stay active on your company page, and active profiles drive a lot of traffic, have a wider reach, and crucially increase followers.
Because your content is relevant to your followers, your brand will be seen more positively and appear very professional.
With the above mentioned know and grow analytics, you will see what content performs best and what didn’t work. It won’t take long for you to have a Company page that will present you in the best light and grow your network. This is the one feature that lets you instantly improve your brand exposure with minimal effort, so we think this is the most important thing to have happened on LinkedIn in years.
To summarise how easy it is to boost your profile with Content Suggestions:
- Select your audience
- See what’s trending
- Create your own content from these suggestions
- OR re-post what’s trending and associate with the big players in the industry
- Stay active at the click of a button = higher engagement
- This drives traffic
- Increases followers
- You are relevant to your followers
LinkedIn pages will enable you to really understand what your customers want and how to engage with them. You are always on the pulse of what people are interested in and can give them exactly what they want. Watch your customer base grow and keep them coming back.
Get started now and you will see that this new upgrade has been very well thought out, it is a game changer.