Good news. Now you can proactively grow your LinkedIn company page.
If you have been struggling to grow your LinkedIn company page followers, there is some good news in the form of a new LinkedIn feature.
Organic growth of your LinkedIn company page can be incredibly tough to achieve. It’s possible, of course, especially if you have a good number of employees that actively share your company page updates to their personal profiles. Or you have loads of great content, including videos, events, fun office happenings or a cute company dog. Also, If you are a big business that people want to work for or with, you will have lots of followers too. But, for most small companies, reach, and engagement generally comes from personal profiles.
You could try to grow your followers with paid ads. However, that might not be ideal as the cost per follow is high, and you might not be in a position to invest financially in paid social media ads.
What LinkedIn has rolled out recently might be the answer you have been looking for. Similar to Facebook, they have introduced a new functionality that allows you to Invite your connections to follow your page.
To do this, you will need to be an admin of the company page. However, LinkedIn allows multiple admins, so it’s possible to increase reach by including as many admins as you can in this activity.