How thought leadership content can bring you new business

When we talk to our clients about producing thought leadership stuff, the reaction is always ‘sure, that’s something we know we should be doing but we don’t have time’. It’s true, establishing [...]

SMEs: the benefits of hiring a Social Media Management agency

As the director of an SME, I think I have a pretty good insight into the challenges of effectively running social media for it. And I run a social media company! Even those of us that are in the [...]

In-house vs freelance vs agency: who to get to help with your marketing?

Struggling to find the time for your marketing and social media jobs? Thinking of hiring someone in to lend a hand? There are three options most businesses will consider; hiring an in-house [...]

Client Login

Cookie Policy

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store [...]

GDPR Compliance Statement

Personalised marketing: a world of discovery

For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how [...]

SMEs – getting smart with social media marketing

Our last few blogs have tackled some of the basics of social media marketing. We’ve been focusing on what SMEs of both B2B and B2C can do to get established and maintain a presence. We now [...]

5 Social Media Marketing mistakes you should avoid making

Like anything in business, social media marketing is full of pitfalls that are too easy to make. The stakes are high because a wrong move can alienate loyal customers and clients. This doesn’t [...]

B2B vs. B2C Marketing: Where Does Social Media Fit?

Something we notice with clients is that whilst they’re clued up on social media platforms and strategies, they often don’t get the difference between social media marketing for B2B and B2C [...]