The Coronavirus pandemic is perhaps the largest challenge most brands have ever faced.  As the world changes rapidly before our eyes it’s vital that we respond appropriately in this trying time. Companies are finding themselves being challenged by consumers like never before – be it about the treatment of workers
A business woman holding a tablet
LinkedIn has long been known as the home of B2B discussion, and in 2020 the opportunities to engage and grow your business are expanding. Companies of almost any kind can benefit from maintaining a LinkedIn presence, and although it does require a dedicated, platform-specific approach, the numbers speak for themselves:
Welcome to the third instalment in our series of blogs that look at all aspects of the challenges facing small businesses. For our third edition, we sat down with Lucy Paine from TechSpark who is leading their Tech Swindon ecosystem development project. What was your background prior to Tech Swindon?
Image from Michael Gegg the owner of STM
What was your background prior to South Thames Marketing? Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting firm) four business divisions. I left Hay after four wonderful years following its acquisition by Korn Ferry. Prior to
Welcome to the first in a new series of blogs that look at all aspects of the challenges facing small businesses. For our first edition, we sat down with Joseph Bradfield from the business support incubator Sussex Innovation Centre (SINC), to find out how small businesses can better use PR.
We all know that cold-calling is very much a thing of the past and this will affect the status of B2B marketing. We all hate to be cold-called and are most likely going to ignore anybody who tries to do it. Most of all, it does not inspire trust and