Since crossing the 500 million user threshold in 2017, LinkedIn is the one social media platform that no business can afford to ignore. More than half of these users log in monthly – and 40% of them daily. Of this ever-expanding user base, 61 million are senior-level influencers and 40
We all know Facebook, with its 2.23 billion monthly active users is a prime location to attract new leads. Mobile advertising on the site has seen a marked increase in 2018, so how do you ensure your ad stands out from the crowds? There is a myriad of options when
It’s great that you’ve taken the time and effort to create a good social media strategy for your brand. Now that you are regularly posting on social media, it’s time to stand back and allow your social media channels to do the work for you. Right? Well, not entirely. The
Social media
So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be
Did you know that 50% of B2B buyers use LinkedIn when making purchasing decisions? You don’t need me to spell out what that could potentially mean for your business. In the digital age, you can’t ignore or underestimate the value of a well-established company page on the world’s largest professional
When we talk to our clients about producing thought leadership stuff, the reaction is always ‘sure, that’s something we know we should be doing but we don’t have time’. It’s true, establishing and maintaining a position as a thought leader is a resource-intensive activity, but one that in some cases