Something we notice with clients is that whilst they’re clued up on social media platforms and strategies, they often don’t get the difference between social media marketing for B2B and B2C firms. Understanding which works best for different business models is key – so let’s talk about it. What is
Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are really worth the effort. Writing blogs, creating videos and images all cost time and money. We believe
What do you think of LinkedIn? Waste of time, full of Apple worship and ‘strategic alchemists’, or something you can’t work without? Whatever your opinion, having a personal profile is now the norm. And despite the sometimes trite chatter, it is a powerful tool, especially for those moments in our
Running a small business isn’t easy, especially when operating in the space of bigger competition. Looking at big fish’s social media presence can be daunting for those running SMEs. 1000s of followers, loads of beautiful original content and activity across multiple channels. How is it possible to compete with that?
In one of our previous blogs, we looked at some of the trends that’ll stand out in social media marketing in 2018. Amongst these were the futuristic – VR and augmented reality – but also the more everyday and mundane. (We got excited dreaming up our potential approaches to creating
Generating leads and building a landing page is often the primary goal of many B2B marketing strategies – and almost always a by-product. Even if you are starting small, with short-term goals like social media presence, social growth, and branding, achieving results won’t mean anything if ultimately, in the end,