[mk_page_section bg_image=”https://colourmesocial.co.uk/wp-content/uploads/2018/03/cms-background.jpg” attachment=”fixed” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” speed_factor=”0.5″ video_color_mask=”#000000″ skip_arrow=”true” sidebar=”sidebar-1″][vc_column][vc_empty_space height=”175px”][mk_fancy_title tag_name=”h3″ color=”#fcfcfc” size=”64″ txt_transform=”uppercase” margin_bottom=”90″ font_family=”none” align=”center”]

    Case Study:
    Colour Me Social

    [/mk_fancy_title][vc_single_image image=”3768″ img_size=”400×200″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.colourmesocial.co.uk”][vc_empty_space height=”150″][/vc_column][/mk_page_section][mk_page_section bg_repeat=”no-repeat” sidebar=”sidebar-1″][vc_column][vc_empty_space height=”50px”][mk_fancy_title color=”#25b3db” size=”40″ font_weight=”600″ txt_transform=”none” font_family=”none” align=”center”]Headline results[/mk_fancy_title][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”5/12″][vc_column_text css=”.vc_custom_1523608671392{margin-bottom: 0px !important;}”]Paid promotion

    We used Facebook’s predefined lead generation form to generate targeted leads. With constant split testing, we discovered the best performing combination for our target audience. [/vc_column_text][/vc_column_inner][vc_column_inner width=”5/12″][vc_column_text css=”.vc_custom_1523609049665{margin-bottom: 0px !important;}”]Organic share

    We capitalised on our social media presence by promoting our lead magnet with organic share. We shared the landing page frequently across all of our social media channels and gained a  significant number of qualified leads. The organic share strategy involved the innovative use of hashtags, engaging visual images and increased reach through the utilisation of LinkedIn Groups.[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/12″][vc_empty_space][vc_column_text css=”.vc_custom_1523609178712{margin-bottom: 0px !important;}”]

    236

    Leads captured. 

    Cost per lead = £ 3.50

    [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column][vc_empty_space height=”50px”][/vc_column][/mk_page_section][vc_row][vc_column][vc_empty_space height=”30px”][vc_separator style=”double”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″ css=”.vc_custom_1508423524942{padding-right: 50px !important;}”][mk_lcd_slideshow images=”4058″][vc_column_text align=”center” margin_bottom=”10″ el_class=”case-website” css=”.vc_custom_1523450801348{margin-bottom: 10px !important;}”]http://lp.colourmesocial.co.uk/colourmesocial[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1508423549444{padding-left: 50px !important;}”][mk_fancy_title margin_bottom=”0″ font_family=”none” el_class=”case-title”]

    Company profile

    [/mk_fancy_title][vc_separator][vc_column_text css=”.vc_custom_1523451892591{margin-bottom: 0px !important;}”]Location:  London, England

    Product/Service: Social media management company[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_fancy_title margin_bottom=”0″ font_family=”none” el_class=”case-title”]

    Company brief

    [/mk_fancy_title][vc_separator][vc_column_text css=”.vc_custom_1520261423211{margin-bottom: 0px !important;}”]Social media experts, supporting the UK based start-up and SME market with lead generative social media management – as a service[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][mk_page_section bg_color=”#1ab3dd” sidebar=”sidebar-1″][vc_column][vc_empty_space height=”50px”][/vc_column][vc_column][mk_fancy_title color=”#fcfcfc” size=”40″ font_weight=”600″ txt_transform=”none” margin_bottom=”0″ font_family=”none” align=”center”]Objectives[/mk_fancy_title][vc_row_inner][vc_column_inner width=”4/12″][/vc_column_inner][vc_column_inner width=”6/12″][mk_custom_list style=”mk-moon-bubble-check” el_class=”ocst”]

    • Brand awareness among the business community in the UK
    • Lead generation

    [/mk_custom_list][/vc_column_inner][vc_column_inner width=”2/12″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column][vc_empty_space height=”20px”][/vc_column][/mk_page_section][vc_row][vc_column][/vc_column][/vc_row]