Business advice

Welcome to the third instalment in our series of blogs that look at all aspects of the challenges facing small businesses. For our third edition, we sat down with Lucy Paine from TechSpark who is [...]

What was your background prior to South Thames Marketing? Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting [...]

Welcome to the first in a new series of blogs that look at all aspects of the challenges facing small businesses. For our first edition, we sat down with Joseph Bradfield from the business [...]

Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are [...]

What is the difference between internet marketing and traditional marketing? There are a lot of differences of course, like the goal of the strategy, the promotional channels used etc. Over time, [...]

Facebook is one of the greatest paid online advertising platforms in the new digital marketing world. Facebook gave the marketers a whole new set of tools and insights and a place where they can [...]

The fuss around the growth hacking concept these days is unbelievable. Every entrepreneur and startup is in a hurry and in need of immediate results in terms of social media growth. Growth [...]

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

Despite the buzz it generates, the term growth hacks is a bit of a misnomer. Rather than matching the images conjured up about seedy techniques and underground methods, it’s more about reading [...]

Customer Value Optimisation (CVO) is a sales growth strategy used by Starbucks, Amazon and McDonald’s as well as many others. The strategy works to increase three things: The number of customers [...]