5 Minutes with John Ashton

John Ashton spent his time writing for national newspapers and authoring books before coming up with an idea for a company in 2012 that put his talents to exceptionally good use.

Write Arm is a flexible writing resource for marketers. They provide companies with writers when they need them to create any type of written content – from exquisitely crafted straplines to blogs, scripts and books.

In 2020 he set up The KitchenTable Community, which is a peer-to-peer support community and marketplace for the owners and would-be owners of small creative agencies.

We spoke to John Ashton to find out more about the company, and to get his top tips on brilliant copywriting.

Hi John, thanks for chatting with Colour Me Social! What inspired you to start Write Arm?

I started the company in 2012 – I was thinking at the time, what’s my next career move? I thought about becoming a freelance writer again and I realised I wanted to build something bigger and flexible and more of the moment.

I hadn’t worked in the marketing world before then, so I knew nothing of it. I just took the plunge, with no idea whether it would float or not, but it did – much to my amazement and delight!

We started with just a small handful of writers; more and more have found us along the way, and we go out and find writers too – we’ve got scores of them now!

How do you work with businesses?

We do everything with the written word – broadly it breaks down into two types: on the one hand you’ve got content marketing such as articles, whitepapers, case studies, e-books; the other side is creative copywriting, things like static web copy, brochures and email sequences – anything that has a more overt marketing function than content marketing.

What type of businesses do you work with?

Anything from a small SME to multinational giants – we’ll work with any sizes of business, but we prefer to work with those with a marketing department. We work in numerous sectors; the ones that have been particularly strong for us have been tech, financial services and HR/recruitment.

What’s the motivation for businesses to come to you?

It’s very often the case that they just don’t have the resources internally. We work on an ad hoc basis, we don’t tend to charge retainers, which works for us because the clients don’t need us all the time. They often have people in-house who do some of the writing, but then they just get swamped.

What would you say are the main challenges you see your clients facing when it comes to content and copywriting?

The chief challenge is finding the right person to do the work. There are millions of freelancers out there but actually sourcing them and managing them is the real challenge. We’ve got where we are today by answering that need, by solving that problem.

How has your business changed in the Covid-era?

Well, we’ve always been remote. That’s the beauty of Write Arm. The staff work remotely, as do I, and all the writers work remotely. So we were geared up for it.

At the start COVID, everything went quiet for a week, but then it got very, very busy, and we’ve never been busier. I think it’s largely a legacy of working in tech – so many tech niches are buoyant at the moment, and we’re a beneficiary of that.

What’s your top tip for brilliant copywriting?

Great copywriting has to spell out the benefits of a product or service. Or if it’s not a product or service, then drive the message in a way that appeals to the heart, the head, and do so in as few words as possible.

Finally, what advice would you offer to small business owners to help them tell their story?

Invest in copy – it can make all the difference.

5 Minutes with Michael Gegg

What was your background prior to South Thames Marketing?

Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting firm) four business divisions. I left Hay after four wonderful years following its acquisition by Korn Ferry. Prior to that, I was head of international marketing and events for several years at Kenexa (now part of IBM). And back in the early days, I held marketing roles at a couple of psychometric testing and recruitment firms. So, my background has always been within the professional services space.

What inspired you to set up South Thames Marketing?

As with a lot of things in life, it was circumstance! I’d left Korn Ferry and was weighing up my next move. I’d always passionately wanted to launch my own consultancy and it felt this was the right time. Three years on, I wouldn’t look back. What inspired me? Having worked my entire career in professional services, I wanted to give back; supporting firms to just get better at their marketing. Working with clients of all different sizes gives me some great diversity, but actually working with an independent consultant or a big four management consulting firm, they have similar marketing challenges, just on a different scale.

How does South Thames Marketing help professional services businesses?

We support firms in several ways. Firstly from a strategy and planning perspective. Getting under the skin of what they are currently doing, assessing what they want to achieve brand and lead-gen wise and developing a strategy accordingly. From there we either hand that over for them to implement, or clients may ask us to support in certain areas (content creation, social media, creative design, campaign development etc) because they haven’t the internal resource themselves, or in some instances outsource their marketing in its entirety to us. We also support several international firms with European expansion or expansion into Asia. But in the first instance, we get to know the client and what they are looking to achieve and build from there.

What are the main marketing challenges professional services companies face?

Great question. There are several. But I think for me the biggest is staying relevant. The web is awash with content: white papers, blogs, videos all addressing a topic – it could be Brexit, it could be productivity, it could be attracting and retaining the best talent. The challenge is getting their voice heard over everyone else who is trying to have a say on that topic. Relevance is so important.

How can professional services professionals/companies stand out from the crowd?

Being human. Too many firms will try and cram every buzzword they know into a piece because they believe it adds credence. But at the end of the day you are writing (or presenting to) another human being –  I guess it could be a robot in the future! – so you need to write accordingly. My biggest tip always is when you’ve written something, read it back to yourself and then ask the question ‘if you’re sitting opposite that person in a business meeting or pitch’ is that how you would speak? If not, then start again. We’re all humans, including your clients!

How would you say professional services companies differ from other industries when it comes to marketing?

I’m probably biased here, but I think if you can succeed in professional services marketing, you can succeed in any industry. Working in professional services you are challenged every day. That could be with the quality of content/materials you have to produce to stay relevant or stakeholders you have to manage in-house, who all have an opinion that is apparently right! Succeed in this market and you’ll succeed in others. Yes, I know every sector will probably say similar, but come and spend a month in professional services and let’s have a conversation after!

What trends can you see happening in professional services marketing?

It’s already happening. More and more firms are adopting the new exciting digital technologies that are out there. The key is integrating your tech stack and maximising the insights you gain from the data.

What’s the best marketing campaign you have been involved in?

One of the last campaigns we rolled out at Hay Group was a campaign that explored the connection between employee and customer engagement. At its core was a report, where we’d undertaken an in-depth survey, but we’d then managed to interview and involve several of our clients from around the world. This was important as it added credence to our voice, but also allowed us to offer some incredibly interesting global insights plus the opportunity to create a number of supporting assets: extended case studies, blogs, videos etc. We rolled out the campaign in a crazy number of countries around the world, working with our local marketing colleagues, who we had to influence that this campaign would work in their particular market. In our planning we fully involved our local marketers, so we adapted versions of the report for different markets – this is so important. We held webinars together with in-person Forums in a number of cities. I attended the London, New York, Madrid and Sao Paulo Forums in person and seeing the report in multiple languages, speakers talking so passionately and importantly just seeing it resonate with every audience member was fantastic. The ROI we achieved was outstanding. Because we had involved clients and worked closely with them in the final report, we also managed to partner with the internal PR departments of some of them, which gave us huge traction when approaching the media. But, I cannot take the full credit, my marketing manager at the time, Louise Shaw, who is now doing fantastic stuff at Deloitte in Australia – I’m really, really proud of her, drove it and the success was 100 per cent down to her. As a leader, there is no better feeling than seeing someone on your team really thrive.

What is the best marketing campaign you’ve seen?

I’m not sure the best, but I love the Adobe marketing cloud ads – if you’ve not seen them definitely check them out!

Do you have any final words of advice for professional services companies wanting to tell their story/better their marketing efforts?

I just refer to what I said earlier, please, please remember your clients and prospective clients are human beings!

The future of B2B marketing

We all know that cold-calling is very much a thing of the past and this will affect the status of B2B marketing. We all hate to be cold-called and are most likely going to ignore anybody who tries to do it. Most of all, it does not inspire trust and confidence in a company. Nowadays two thirds of a buying decision are achieved through online research.

According to recent research quoted by LinkedIn about 75% of B2B buyers use social media as part of their buying decision. 50% use LinkedIn as a source for gathering information on who to buy from, whilst 76% of them prefer to follow recommendations from within their professional network.

LinkedIn Prospecting

Selling your business and services to prospective customers has never been so easy as it is now with LinkedIn. At the click of a button people can look at a list of businesses that provide what it is they need. Therefore, you have to make sure that your LinkedIn profile is up to scratch and gives customers the first impression you want them to have of you.
Make sure that your profile is always up to date and links up with your website, Twitter, Facebook and contact pages.

Due to our constant information overload and fear of data breaches by social media companies, consumers want to find straightforward advice and solutions to their queries. So, while businesses might find you on LinkedIn and do their research on you, it is far more important that your website is search engine optimised and provides customers with clear information that is relevant to them.

The simplest way to get more B2B connections inside your industry is by being active online. Join LinkedIn groups for joint interests and discussions. This is an area where you can engage with likeminded people within the relevant industry, answer questions and establish relationships. This is not hard selling, it is speaking about your specialist topic and gaining others’ trust in your abilities.

Widen your prospecting scope

When you trawl through the profiles of users you interact with, you can widen your network even more by engaging with their secondary contacts. The more connections and interactions you have online, the more engagement you will receive back.

This exposure will gain trust in your brand and make customers more familiar with you. Any of the connections you have made through groups or by adding your bit to a discussion will mean that these contacts will also come and look at your profile.

If you have pictures, positive feedback or any upcoming events, let them know. In the same way that you might look at a profile and try and figure out who leads the sales team or what services are available, put yourself into a potential customer’s shoes and think about what it is that you would want to find on your profile.

What are the most commonly asked questions you get asked and can visitors find the answers easily on your website? Transparency and ease of use are the buzzwords when it comes to customer experience nowadays.

Put your name on the Pulse

If you have something to say about a topic, why not write a short article and publish it via LinkedIn Pulse? All your connections will receive a notification and in no time,  you will establish yourself as a professional persona that is seen to be trustworthy, in-the-know and proactive. This will increase your authority and your posts can easily be shared by users for even wider reach.

None of these tactics feels like the pushy sales scripts of yore that make people shut off immediately. You are not required to say, ‘You should buy X because we believe that we are the best in this industry, with 20 years of experience’.

This is much subtler than that. You answer genuine questions with genuine knowledge, have conversations about topics that are relevant to you and your clients and build relationships based on trust, hopefully turning strangers into customers and then loyal customers who will be the backbone of your business for years to come.

LinkedIn Ads vs. Facebook Ads: How do they compare, and which one is right for you?

LinkedIn and Facebook

We will tell you why 2019 is expected to be huge for LinkedIn marketing whilst many companies turn away from Facebook Ads. It is not because one is better than the other, but brands now understand which platform is best suited to target the right audience for them.

Facebook is currently losing a lot of business to other social media platforms, especially LinkedIn who have seen a 212 percent growth in the money spent on ads with them. It seems 2019 is their year, but how can you decide where your money is best spent?

How do LinkedIn and Facebook compare when it comes to Ads?

LinkedIn Ads are the preferred choice for B2B marketers, 71 percent of them currently use it as part of their strategy, which is only going to increase, according to the before mentioned statistics. As every marketer knows, rule number one of marketing is to know who your customers are. Next, you need to figure out how to reach them. Age, gender and location are the basic demographics that you will get from LinkedIn and Facebook alike.

However, LinkedIn can also tell you about their users’ education, skillset, profession, and the industry they work in. That is powerful extra data you won’t find on other platforms.
LinkedIn has become essential to any brand wanting to increase brand awareness, network with the right people, and achieve growth.

Being a platform that has been created purely for professional use, LinkedIn is seen to provide reliable content. Its content’s nature is neutral, sober, professional – a lot of users access LinkedIn daily for making business decisions.

When it comes to advertising, it is popular with B2B companies who will most benefit from investing their money here. It allows them to target a specific industry and the kind of companies they need to reach.

LinkedIn has a range of options for how you want to advertise on it and its professional brand image means that adverts appear generally more trustworthy. They look a lot like natural content – which results in more engagement than on other platforms.

Similar ads on Facebook feel more like spam, because of the different environment in which they are presented.

One big drawback of LinkedIn Ads, however, is the cost. They are quite pricey compared to Facebook – who also have a lot more active users – 2.2 billion users in fact, compared to LinkedIn’s 550+ million.

Despite those numbers, LinkedIn Ads still achieve a higher return on your investment – possibly because it is the right platform for B2B marketing and mainly used in that way. The adverts on there have always been more targeted and a good fit for the audience, purely due to the nature of what LinkedIn is all about.

The purpose of LinkedIn is to be a network of work and business users, which makes it, in turn, a weak contender for B2C marketing. It is very unlikely to reach the end customer, Joe Bloggs if you will, by advertising on a business platform.

Facebook is much better placed for B2C marketing. If your company’s target audience is end customers, then promoting your goods on Facebook will create more engagement than on LinkedIn.

If there ever was a time when you are weak and willing to buy, say – that jumper that allows you to carry your cat around or some obscure gadget that you never knew you wanted, or a really ‘fashionable’ green/purple coat, you most likely do that in a weak moment at home, after a couple of glasses of wine and you are scrolling through Facebook, dressed in your pajamas, in front of the TV.

The odds will fall drastically when you are dressed in your smart work clothes in the office, looking for companies that might be able to help you with your current project or looking for a new job opportunity.

It would, therefore, be unfair to say that companies are leaving Facebook Ads because LinkedIn or other platforms are better. It’s more likely that marketers now have more choice, know their customers better, and advertise on the platforms that are the most suitable for their business.

How to boost reach and engagement for your LinkedIn Sponsored Content

Social media

So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results

LinkedIn’s Sponsored Content is a great way of getting your brand in front of your target audience at the right time. If used effectively, it can be used to build brand awareness, engage with your audience, nurture key relationships and finally, generate those much-needed leads.

Sounds great but how exactly can you use it to strengthen your company’s profile on the professional networking site. It can be challenging to put out steady stream of diverse content which aims to inspire and engage your followers. At other times, you are able to put out regular content, but it isn’t really resulting in much engagement or an increase in followers

To address some of these challenges, we’ve come up with some tips on how you can increase your reach and drive engagement for your LinkedIn Sponsored updates.

Set clear goals to drive content

What do you ultimately need to achieve with your LinkedIn Sponsored updates? Perhaps you want to build a community and increase engagement with prospects or leads. Or you want to focus on lead generation.

Your content creation strategy should be driven by your end goals and this will influence every aspect of your content.

Are you trying to create brand awareness? Then videos, infographics,  informative blogs can help to keep your company at the forefront of people’s minds. Do you want to position yourself as a leader in your field? Then post links to long-form content such as whitepapers, case studies or eBooks.  If you wish to increase conversation or generate leads, you can link to gated eBooks or webinars with a strong call-to-action encouraging sign-ups. If your aim is to nurture your leads, you can share articles, guides and articles which educate your target base.

Focus on pleasing your audience

To make the best of your Sponsored content, make sure you know who your target audience is. And use this information to guide the type of content you post. The more targeted your campaigns, the higher you are likely to convert.

Think about their jobs and and which industries/sectors do they work in? What are their needs and pain points? How can the content you share directly address this?

While setting up campaigns, you can create targeted campaigns that speak to the needs of each type of your buyer persona. If your buyer person is the upper management team such as CEOs and VPs, for instance, you could perhaps share leadership articles or content highlighting management trends, which may be particularly appealing to the,

Unlike other social networking sites, people usually browse LinkedIn to network, look for jobs, or learn more about their industry. Tap into this ‘professional mindset’ by giving your target audience plenty of content that can help them learn something new, increase knowledge and be productive in their jobs. In addition, sharing your opinion or providing a critical analysis or insight into something can also help to drive engagement

That said, don’t forget that people love an inspiring or uplifting story or a piece of news that can add a new perspective or give them a new lease of life.

Use diverse content types to grab attention

Not all content is quality content. So it might be wise to invest in creating powerful content that are likely to strike a chord with your audience.

Images and videos are a sure-fire way to capture attention in a time when people just don’t seem to have it. Images that have interesting stats or an infographic image is a great way to present information and strike up a conversation.

LinkedIn allows videos from Vimeo, YouTube and Slideshare to play natively within the newsfeed, so use this functionality to share some interesting video content. Keep your videos short (under 2 minutes) and make sure you use subtitles so that people can watch at work  or on a commute without the volume.

Text updates, especially if they are from the CEO or member of the C-suite usually demand your reader’s attention. An effective text update is short, intriguing and should make the reader want to know more (which you can follow with a link for instance. You can ask a question, comment on an trending news story from the day or say something thought-provoking aiming at encouraging a discussion.

LinkedIn has identified the following  ways to make your Sponsored Content stand out.

  • Ask questions
  • Aim to inspire
  • Capitalise on trends
  • Use imagery

Track performance and measure results

As is with any kind of advertising, testing results is crucial way to uncover key insights and identify issues.

There’s no point simply sharing content without tracking the performance of posts and its impact towards your overall goal. Apart from engaging audiences, you can use LinkedIn’s Conversion Tracking to see how your ads are helping you achieve your goals, be it lead generation, conversions or purchases. To track conversions, go to Conversion Tracking options in Campaign Manager and add the Insight Tag to the website pages you wish to track.

You can then identify a conversion action (newsletter subscription, webinar sign-up or demo registration) and link it to your campaign to track the performance of your content.

Additionally, you can gain a deeper understanding of your audience using website demographics to get data on industries, sectors, job titles and company names. This in turn, can help you customise content tailored to their unique needs and interests.

Test and optimise for success

To make the most of your efforts with Sponsored Content, you need to review, monitor and experiment to ensure success.

You can use A/B testing for example, to compare multiple campaigns. Create a duplicate campaign to show the same post to different target audience and see which performed better. You could even run the test on varied versions of the same post to see which performed the best.

Choose the right metrics to track, and this usually depends on your campaign goals. For instance, if you want to track ROI, you could track the number of conversions and the cost per conversions. If your goal was to generate more leads, track the number of sign-ups/registrations.  For brand awareness, you could track the number of new followers and engagements.

To make your LinkedIn marketing efforts successful, you need to have clarity on your goals, cater to your target audience with compelling content, and then finally test and measure performance for optimum results.

To discuss any of the points above or if you need help with executing any of these tactics, do email us at [email protected]

Personalised marketing: a world of discovery

For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how it’s the ‘new buzzword for 2018’, how it’ll drive your sales by 1000% etc. etc., a lot of which seems to me to be unsubstantiated nonsense. So here’s an honest and critical piece about personalised marketing. We’ll learn what it is, what it involves and how to apply it.

The Customer Perspective

I think the most helpful way to view personalisation isn’t by looking at what it can do for you. It’s best to come at it from the perspective of your customer. How often do you complain about being bombarded with irrelevant information while surfing the web? So stop seeing personalisation is an opportunity to force more, targeted marketing onto people. Instead, you should view personalisation as an opportunity to strip away things that won’t inspire people. This leaves a bare minimum of engaging, relevant content for those that are interested in your brand to engage with. I really think that less is more, as long as you do it intelligently. Personalisation (albeit a little creepy) is a way to achieve this.

Spotify’s discover weekly is a good example of personalisation done well. People perceive it positively because it’s there to help them cut through the chaff and find something they might not otherwise have encountered. Obviously, it’s a bit hit and miss, but people expect that. Trying to include this ‘discovery’ principle into your strategy and design is key. A fun anecdote of personalisation gone too far is an American store using purchasing behaviour to predict women’s pregnancy and send them marketing coupons, to their home, before they’d told their families (angry Dad in this case). Think very carefully about the upshots of the data you use!

How To Use Personalisation

So where does it come into play? It can range across your email marketing, website design and content marketing. I think in the latter it can be especially powerful. It doesn’t mean having a separate marketing plan for everyone that comes into contact with you digitally; it’s based on segmentations that use behaviour analytics to determine what types of customer are interested in what types of content. A lot of this can be automated (we spoke about this in our previous blog). Once you’ve set it up, it can tick along with the minimum of hassle.

Why Use Personalisation?

What’s the point, money wise? Well, there is evidence to suggest that personalisation can help increase engagement and keeps people engaged with your content for that little bit longer. Personalised emails have a 6.2% higher open rate (lots of people depending on the size of your marketing list). The world of online marketing is saturated, so for your business, these small gains are significant. Especially considering the relative ease with which you can plan, set up and operationalise it.

This is both a science and an art. The science part is easy enough to set up; any digital whizz will be able to get it up and running soon enough. The art comes in striking the balance between ‘we’ve been watching you’ and ‘you actually might find this helpful’. Those that get it right can show their customers that they’re paying attention to their interests and needs, without encroaching too far into their personal space – something that’s becoming ever more crucial. If you’d like some help with anything personalisation related, please don’t hesitate to drop us a line at [email protected]

3 Ways to improve LinkedIn engagement

Linked In is one of the social media networks, that managed to survive technology changes, market turbulences, and people’s preferences. It is a really specific social network designed for the business community. Co – founded by Reid Hoffman, the site which was launched in May 2003, currently has over 300 million members from 200 countries, representing 170 industries.
It has huge potential as social media network because it offers multiple possibilities especially if you are B2B oriented. What makes Linked In unique is the relevancy of the data base.
People not only spend but they invest time on LinkedIn.

The interest on this social media is for content that will help in solving a problem or improve professionally. According to the latest stats and data, 80% of B2B leads come from LinkedIn, and 94% of B2b marketers use LinkedIn to distribute content.
However, the tricky part here is the engagement. Not every, business knows how to increase engagement of the content they are pushing through this social media. As a small business or startup, it is difficult to effect the engagement levels with just posting relevant content on your company page. You have to do more. There are secret tips and tricks that can do that for you.  Social media examiner explained everything in detail in their article but we have compiled a list of 3 easy ways to improve your Linked In engagement.

1. Incorporate LinkedIn groups in your marketing strategy

LinkedIn groups are useful for sharing content. At this point, there are in excess of 2 million groups available on LinkedIn. Groups are the place where like minded individuals discuss ideas, solve problems and post theme related posts. The key word here is the like-minded individuals. Groups are like filters, there you will find the most relevant audience ever.
Your content will be seen and will engage with potential leads and customers. All you have to do is spend some time researching. You need to find the groups that will suit your predefined marketing persona, join and share at least twice per week some content there.

2. Promote only text – posts

Although visual content and marketing is dominating on Facebook, LinkedIn users have other philosophy and interests. Sharing text only posts will help you increase the engagement level. Yes, you read it right. Text post may be the most boring ones for other social media networks but not for LinkedIn. You can add some links in the post, but it should stay in the standard text version. LinkedIn lets you include up to 1,300 characters which are around 250 words.
Why are text posts big on LinkedIn? Because LinkedIn doesn’t want to display posts containing links to third party sites. When a user clicks on a link it automatically leaves LinkedIn which is not good. Logically LinkedIn will make priority any text post on the news feed.

3. Like Your Own posts

Liking your own posts can seem a bit silly but it does help in improving engagement on LinkedIn. This is true because people are more likely to interact with a content if others have interacted first. Especially if you post your own blog, applying this technique is a must. Liking your own comments can help too. When you press the like button on each comment to your post, those people will receive a push notification that will remind them about your company and ultimately trigger activity.

It can be time-consuming to implement everything we mentioned before. We can definitely help. We have the right tools that will save your time and energy so you can focus on other important issues. Contact us here: http://www.colourmesocial.co.uk/get-in-touch/

6 Skills Your Social Media Manager Must Possess!

What is the difference between internet marketing and traditional marketing? There are a lot of differences of course, like the goal of the strategy, the promotional channels used etc.

Over time, the gap between the internet and traditional marketing got smaller. Nowadays, we can even say that internet marketing is not the only type, but certainly the main type of marketing that companies use. It might not be a 100% the case but the market is moving in that direction. It’s possible that soon all marketing activities will be digital.

Social media plays a huge part in digital marketing. As a startup company or small business, you must have someone that will ensure that your online presence and branding is the best it can be. Remember, the look, the message and your social media responsiveness affect how the general public or your potential customers perceive your business. Social media along with your website are the first things people see. And we all know how important first impressions are.

Having someone that will dedicate their time and effort on your social media presence is definitely something you should do.  It is a complex position because you will need to find someone that has a certain set of skills and experience in order to manage your social media effectively. So what type of a skill set should a social media manager possess in order to be successful?

We have prepared a list of six most important skills that great social media manager must possess.

Take a look:

  1. Basic Graphic Design Skills

It’s a well-known fact that social media is getting visual. A good social media manager must possess basic graphic design skills. What we understand as basic graphic designs skills are: creativity and colour sense.  In other words, the ability to think graphically. We are putting aside the knowledge of graphic design software because there are a lot of free online tools that are easy to use and navigate. For instance, Fotor and Canva can do miracles. They have everything every social media manager needs to create the perfect graphic solution.

  1. A passion for writing

Blogging is an important part of your internet marketing strategy. Ideally, your social media manager will have a passion for writing and be able to write at least one blog per week that will address your target audience. Knowing how to create the perfect social media post requires writing abilities and creativity. Buffer has very useful tips from proven blogging gurus that must be the core values of your blogging activity.

  1. Understanding content curation and strategy

Every social media manager knows that content can do wonders for social media growth. Sometimes experience is not required, but a mindset that recognises the need to curate or create content that will be customer centric. In other words, indirectly selling your services by promoting content that will address the issues your business can fix. HubSpot has amazing tools you can use for content curation while Mention will show you what are the true benefits of content curation.

  1. Social media advertising knowledge

Social media advertising is crucial for the growth of your business. A good social media manager has to know how to set up paid campaigns, define the target audience and create suitable visuals for the ads. It sounds pretty simple, right? But in order to have effective social media ads, you must test a few alternatives, measure the performance through A/B testing and focus on the best performing ads for your target audience.

  1. A Lust for social media knowledge

Digital marketing it’s a fast-changing industry. To stay on the top of the game you must follow marketing trends, apply new tools and try new things constantly. The will to constantly work in a dynamic environment and learn new things is an important skill you should look for in your future social media manager.

6. The Growth Hack Mind Set 

Working constantly on growth is a must activity. You need a person that will know your target audience and work on growing your following online base every day.

If you fail to find the right team or person, we can help! We have years of social media management experience. We can make your social media presence spotless. If you want your business to bloom online and enter the social media renaissance era, contact us. Drop us a line here: [email protected]

How to improve the quality of your content?

Before jumping into the growth hack tactics, to grow your social media you should sit and really think about your content. Even if you assume you have the perfect content pieces guess what…you don’t.

Do you analyze which content had the best performance? In most cases, the answer is no, and there is a good reason for that, it’s time-consuming. As a small business owner or entrepreneur with a hectic schedule, you need practical tools and tips that will help you boost the engagement of your blog and drive relevant traffic to your website.

Blogging can be tough and complicated, I discovered. You need to read a lot, find the good sources and combine all of the pieces into one solid article. Struggling with my schedule and time, I decided to take concrete actions to solve the issue. I thought If I make the perfect combination of tools and use them when I create the weekly blog, I will increase quality and save some time for other marketing activities. I did my homework by conducting in depth research and found these three amazing tools:

  1. After the Deadline

This tool is my personal favorite. It’s a free language checker that will improve the style, grammar and the spelling of your blog significantly. It’s actually a very smart tool that even suggests words that you can use and alternatives that can improve the meaning of the sentence. What I like the most, is the fact that it uses artificial intelligence to make the right suggestion. It will save you a lot of time, plus it’s available as Chrome plug in. In other words, their assistance will apply to anything you write in your browser. Amazing!

  1. Jargon Buster

The problem I had for so long is now solved with one click. Jargon Buster will help you in identifying jargon words. I always write without stopping or rereading. I like to follow my thoughts and then read the whole piece in the end. When I do that I am a bit surprised by the volume of the same words I use.  This tool helps me a lot because I can now for free check my content for overly used buzz words and corporate speak.  Problem solved. I sleep better now.

  1. Grammarly

And of course, the legendary Grammarly. The best friend to every blogger, account manager, and writer. I use Grammarly constantly. They even send monthly stats that show how your writing skills improved over time. I don’t have a bad word to say about this tool. It really helped me a lot with my blogs. It’s super easy to use too. Just copy and paste your blog in Grammarly’s text box and watch how quality increases. It’s available as a Chrome extension and if you pay for their services you will get even more advanced features and help.

Even though these tools won’t help you with content strategy, they will give you the most valuable gift – time! The less time you spend on creating your blog, the more time you will have for performance analysis and action plans. As an entrepreneur, you know that every minute is important. These tools will help you of course, but if you think that your content needs revamping and reviving our team is here for you. We are experienced in helping small business in developing a content strategy and build social media presence around that. Want some advice? Drop us a line here: [email protected]