SEO

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

To start off with, let’s give a brief introduction to what SEO is. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both [...]

We all want more traffic. It is the lifeblood of our business. There are many ways to get it. Some cost, some are free, others are complex, and some are simple. Here we take a look at some great [...]

Are you constantly looking for new ways to attract links to your website? So is everyone else. Anyone with a site will agree that that the more people on the page, the better. You want more [...]

If you haven’t optimised your social media platforms for search, you might want to consider it. In social media, there are two search engines you have to optimise for. The search function [...]