How brands should behave on social media during COVID-19

The Coronavirus pandemic is perhaps the largest challenge most brands have ever faced.  As the world changes rapidly before our eyes it’s vital that we respond appropriately in this trying [...]

Make LinkedIn work for your small business this year

LinkedIn has long been known as the home of B2B discussion, and in 2020 the opportunities to engage and grow your business are expanding. Companies of almost any kind can benefit from maintaining [...]

B2B marketing on a budget – 6 strategies to maximise your resources

So, you are a small business that is just ticking along but you know that your product is great, why do your customers not see this too? A few more sales could really make a difference, but you [...]

Now you can proactively grow your LinkedIn company page

Good news. Now you can proactively grow your LinkedIn company page. If you have been struggling to grow your LinkedIn company page followers, there is some good news in the form of a new LinkedIn [...]

LinkedIn Ads vs. Facebook Ads: How do they compare, and which one is right for you?

We will tell you why 2019 is expected to be huge for LinkedIn marketing whilst many companies turn away from Facebook Ads. It is not because one is better than the other, but brands now [...]

How to better manage your business Instagram account

When establishing your business on Instagram there are a few basics you need to get right in order to grow your following and get relevant followers who are more likely to convert. Here we’ll go [...]

A step by step guide to the new and improved Linkedin pages – Company pages have received an exciting upgrade

LinkedIn has just launched a major overhaul of company pages, and we have the run down. There are more app features for admins and ‘Know and Grow’ analytics, but the most exciting feature is the [...]

Our 5-step guide to a social media audit

It’s great that you’ve taken the time and effort to create a good social media strategy for your brand. Now that you are regularly posting on social media, it’s time to stand back and allow your [...]

How to boost reach and engagement for your LinkedIn Sponsored Content

So you’ve dedicated a chunk of your social media advertising budget towards Sponsored content on LinkedIn, hoping to see engagement, and ultimately, results LinkedIn’s Sponsored Content is a [...]

SMEs: the benefits of hiring a Social Media Management agency

As the director of an SME, I think I have a pretty good insight into the challenges of effectively running social media for it. And I run a social media company! Even those of us that are in the [...]

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