How thought leadership content can bring you new business

When we talk to our clients about producing thought leadership stuff, the reaction is always ‘sure, that’s something we know we should be doing but we don’t have time’. It’s true, establishing [...]

SMEs: the benefits of hiring a Social Media Management agency

As the director of an SME, I think I have a pretty good insight into the challenges of effectively running social media for it. And I run a social media company! Even those of us that are in the [...]

In-house vs freelance vs agency: who to get to help with your marketing?

Struggling to find the time for your marketing and social media jobs? Thinking of hiring someone in to lend a hand? There are three options most businesses will consider; hiring an in-house [...]

SMEs – getting smart with social media marketing

Our last few blogs have tackled some of the basics of social media marketing. We’ve been focusing on what SMEs of both B2B and B2C can do to get established and maintain a presence. We now [...]

5 Social Media Marketing mistakes you should avoid making

Like anything in business, social media marketing is full of pitfalls that are too easy to make. The stakes are high because a wrong move can alienate loyal customers and clients. This doesn’t [...]

B2B vs. B2C Marketing: Where Does Social Media Fit?

Something we notice with clients is that whilst they’re clued up on social media platforms and strategies, they often don’t get the difference between social media marketing for B2B and B2C [...]

Social media should not be ignored by B2B companies: Here’s why

Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are [...]

SMEs: making LinkedIn do the hard work for you

What do you think of LinkedIn? Waste of time, full of Apple worship and ‘strategic alchemists’, or something you can’t work without? Whatever your opinion, having a personal profile is now the [...]

How to make social media work for SMEs

Running a small business isn’t easy, especially when operating in the space of bigger competition. Looking at big fish’s social media presence can be daunting for those running SMEs. 1000s of [...]

Why you should forget your landing page and use LinkedIn Lead Gen forms instead

Generating leads and building a landing page is often the primary goal of many B2B marketing strategies – and almost always a by-product. Even if you are starting small, with short-term goals [...]