Your Ideal Customer Is a Person, Not a Job Title
Ask a business to describe its ideal customer and you’ll often get
The Business Case for Trust
Some thoughts on why leadership visibility, inclusive culture and commercial value belong
You Can’t Communicate Your Way Into Inclusion.
You can’t communicate your way into being an inclusive organisation. But the
If You Measure Content Only in Leads, You’re Missing the Value of Trust
This is very much a FOMO you should not ignore … For
Does Personal Branding Have a Branding Problem?
Why do so many business leaders understand the value of visibility, but
Trust Is How Inclusive Cultures Are Built
Visible leadership is the cornerstone… Colour Me Social is a proudly inclusive
An Easy Way to Create Leadership Visibility Without AI slop
As a founder, business owner and senior leader, we’re pretty sure you
How the LinkedIn Algorithm Works Now and What It Means for Your Content.
LinkedIn’s algorithm has changed. Again. For businesses, founders and leaders trying to
Your Business Is Full of Expertise. Why Is So Little of It Visible?
There’s a familiar moment in many businesses that you may recognise. Someone
AI, Human Thinking and the Future of SME Marketing
AI is changing content. For small businesses, that can be incredibly helpful
The Answer to Rainbow-Washing Isn’t Silence in Pride Month
There was a really interesting observation and subsequent conversation at a recent
Why Proudly Inclusive Should Never Be a Marketing Moment
A reflection on Pride Month, visibility, trust and how to show up