SMEs: making LinkedIn do the hard work for you
What do you think of LinkedIn? Waste of time, full of Apple worship and ‘strategic alchemists’, or something you can’t work without? Whatever your opinion, having a personal profile is now the norm. And despite the sometimes trite chatter, it is a powerful tool, especially for those moments in our careers when something is moving, changing or developing. Not to mention, it’s particularly helpful for SMEs.
In running a small business there’s rarely a quiet moment (or at least there shouldn’t be). That’s why we think all small businesses should have a LinkedIn. By this we mean having a company page as well as your personal profile. These were originally viewed as an HR landing page, but as LinkedIn has evolved they’ve become a lot more important and powerful. The search for new clients and customers is never over, and it can help in attracting new people or ‘talent’ to a business. In this blog, we talk about how SMEs can get the most out of LinkedIn, and why it’s worth the effort.
LinkedIn isn’t the domain of HR nowadays, it serves as a business directory. When people are looking for someone new to work with, they often use LinkedIn. You need to be present, available and able to respond. This allows you to control the conversation around your business.
Capitalise on your network
When people need a new product or service, they often ask their LinkedIn network. Sharing a link to your company page can be helpful in this instance. Your company page is your ‘shop window’, showcasing your mission and expertise.
Display your good work
Personal accounts of the good work your company has done go a long way. Your company page allows you to collect and display these, helping you make the most of your good reputation.
Link your employees up
This is hugely powerful. Each one of your employees has a reputation and network. Combined, this is several times the magnitude of your company’s alone. By having a company page people can easily see what the people they know are up to, and there’s a good chance some of these will be potential clients…
Find new people
…or employees. LinkedIn is still great for its original purpose – linking people to roles. It’s often the first thing people turn to when considering a career move, so by putting your company out there, you’re able to attract people to your brand.
Many businesses use content marketing to generate interest in what they do. Without a social platform to distribute it it’s nearly worthless. For those of us that don’t have photogenic, Instagrammable businesses (like most of the professional services) then LinkedIn is the best place to post informative, interesting content.
Joining groups and getting involved in these by answering questions is a great way to soft pitch your expertise and skills. Your company page provides the next step for anyone that you’ve impressed to learn more.
…And a final technical point. LinkedIn has a high priority on search engines, simply meaning your business is more likely to sift to the top by having a company profile. Useful!
There you go – eight sensible reasons to get involved in another social network. If you’d like any advice about what to do next, or how to fine tune what you’re already doing, then please don’t hesitate to get in touch at [email protected]