Individual solutions designed to best suits your mission and goals
To some, social media remains a nice to do. However, the facts do not lie; there are over 3 billion Internet users and over 2 billion of these users have active social media accounts. Social media is integral to any successful marketing strategy. And the most successful businesses are using social media to:
- Amplify their purpose and vision
- Increase brand awareness
- Improve brand loyalty
- Promote thought leadership and events
- Generate higher converting leads
- Provide richer customer experiences
- Increase inbound traffic
- Decrease marketing costs
- Find out what competitors are doing
- And perhaps most importantly, build relationships.
Plan. Create. Measure. Grow.
Our service includes
- Target audience profiling – understanding your target audience is key to everything we do. As part of the on-boarding process we will actively identify all aspects of your target audience – from which social platforms they are most active on, to the type of content that they will engage with.
- Social media audit – our team will conduct a full audit of your social media accounts including bios, branding and company profiles to ensure consistency.
- Competitor performance analysis – we will review the type of content that your competitors are sharing and review your current social performance vs. theirs.
- Historical performance analysis – before we go live we will review your social metrics, what’s working and what’s not, so that we can create your first month’s social strategy.
- Social media dashboard – we will create your own personalised dashboard that you can log in to whenever you need to, allowing you to access real-time and historical reporting, providing you with total transparency.
- High quality content creation – we will post your own content (blogs, news, white papers, e-books, event promotions etc) on a daily basis to your social feeds, together with relevant 3rd party content, from both your company accounts, together from personal accounts of named stakeholders.
- Audience growth – we will undertake a number of tactics to significantly build your Twitter (and Instagram if needed) social media following.
- Reporting and analysis – You will have access to a social media dashboard whenever you need it showing you all of the social media stats and analysis. We will also provide you with a full monthly report that summarises all of the social media activity, but also, your Google Analytics data too.