5 Minutes with Michael Gegg

What was your background prior to South Thames Marketing? Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting [...]

The future of B2B marketing

We all know that cold-calling is very much a thing of the past and this will affect the status of B2B marketing. We all hate to be cold-called and are most likely going to ignore anybody who [...]

Small business marketing ideas!

As a small business that is very interested in small business marketing, we spend a lot of time each week reading tips and advice from across the World Wide Web. So, we thought we’d launch [...]

How to grow your LinkedIn network in just 5 minutes a day

As a small business are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce –  yet, despite its [...]

Taking advantage of the benefits of Twitter for small business

Let’s be honest, Twitter is an interesting world! We follow our favourite celebrities or footballers and we’ve winced at some of the stuff they’ve shared. A scandal hits and one of the first [...]

Social media should not be ignored by B2B companies: Here’s why

Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are [...]

Why developing a Marketing Persona is the best thing you can do for your Start Up

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

5 Tips for Understanding Social Media ROI

Many businesses understand the importance of social media. With its ubiquity in the modern world, it’s essential avenue for reaching clients, customers, and potential leads. But few businesses [...]

What is Customer Value Optimisation?

Customer Value Optimisation (CVO) is a sales growth strategy used by Starbucks, Amazon and McDonald’s as well as many others. The strategy works to increase three things: The number of customers [...]

Is your business active on social media? If not, what rewards are you missing out on?

If your business is not active on social media what are you missing out on? New clients? New Customers? Are competitors engaging with your customers before you? In a world of increasing [...]

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