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We all know that cold-calling is very much a thing of the past and this will affect the status of B2B marketing. We all hate to be cold-called and are most likely going to ignore anybody who [...]

As a small business that is very interested in small business marketing, we spend a lot of time each week reading tips and advice from across the World Wide Web. So, we thought we’d launch [...]

As a small business are you maximising your presence on LinkedIn? Our favourite B2B platform has now got more than 630 million members – 21% of the entire global workforce –  yet, despite its [...]

Let’s be honest, Twitter is an interesting world! We follow our favourite celebrities or footballers and we’ve winced at some of the stuff they’ve shared. A scandal hits and one of the first [...]

Let’s talk social media. We’ve noticed that our clients who sell to customers ‘get’ social media – the benefits are obvious. Less so with B2B firms – they wonder if the benefits are [...]

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

Many businesses understand the importance of social media. With its ubiquity in the modern world, it’s essential avenue for reaching clients, customers, and potential leads. But few businesses [...]

Customer Value Optimisation (CVO) is a sales growth strategy used by Starbucks, Amazon and McDonald’s as well as many others. The strategy works to increase three things: The number of customers [...]

If your business is not active on social media what are you missing out on? New clients? New Customers? Are competitors engaging with your customers before you? In a world of increasing [...]

Have you ever waited to make a decision before hearing what other people have to say, or checked a review before buying something. Have you ever trusted a product a bit more because they had [...]