Interview with Sam Winsbury Founder and Strategist at Brandly.Continue reading
Some say that social media is just a buzzword until you come up with a plan.
Some start-ups don’t bother with social media. They lack the resource, man power and sheer time it takes to do it.
However, nowadays running a successful business is linked to online presence and on social media. Ultimately this poses the question: how can an entrepreneur use social media to benefit their start-up?
Here are five ways that social media can benefit your business. Consider making it top of your to-do list.
Social Media Can Help You Launch Effectively
This really only applies when a start-up is completely brand new and has little to no publicity. But, you have to start somewhere. It’s important that you promote and publicise yourself on social media platforms – simply to get the word out there.
At such a crucial time, generating web traffic to your website and to your business is key. Using tools like social media, particularly connecting with content on the blogosphere, can help achieve this. By writing relevant or even sharing relevant content, which your target audience is searching for, you can bring in business.
Social Media Can Build a Community Around Your Idea
Social media can help a start-up by building a tight-knit community around (hopefully) your pride and joy – your business! An easy way to engage customers about your business can be as simple as saying thank you. Internet users are human after all! The phrase ‘thank you goes a long way’ should not go amiss just because it’s expressed via the Internet.
Equally, when your customers are made to feel empowered, your online community will flourish. If they feel as if they can make an impact on business, then they feel like the ones that matter the most. In combination with using your expertise to facilitate a community that participates in online conversation, this can help create a culture of engagement around your business.
Social Media Can Generate Possible Business Ideas
Obviously, not in the sense that creating a Twitter account will miraculously generate great ideas. But having the ability to listen and monitor your community (essentially your target audience) will allow you to interact with them and begin customer relationships.
More importantly, you’ll be able see first-hand what problems your target audience is facing. You can then potentially educate and provide solutions for them. With a strong footing in social media you can increase your fan base through potential customers and leads. By listening to your faithful gathering, it can be directly responsible for generating business ideas that you can trust will have a favourable impact.
Social Media Can Create Better Credibility
It’s difficult for start-ups to be taken seriously or even be noticed. Social media can target this problem, placing them on the map.
Moreover, using a social media platform to release useful commentary, and online customer conversation allows you to be a ‘leader’ on the subject. Social media allows for fast engagement with a wider audience. But, don’t underestimate the power of the internet. You want to be seen as credible for the right reasons, as aptly summed up by Jeff Bezos:
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos (founder of Amazon)
Social Media Can Decrease Marketing Costs
While buying an expensive ad placement spot might generate a burst of revenue, it’s out of the question for start-ups. Social media poses as a cost-effective solution to minimise marketing efforts. The immediate response that it enables allows for companies to be more agile in reacting to incoming trends.
Paying more attention to social media also accommodates the younger generation. To Millenials, the internet is the billboard that previous marketing culture was so engrained in. Social media is also an easy way to run and control contests and promotions. These bring in customer engagement and encourages people to spread the word.
Start-ups should consider investing time in social media and reap the rewards. Growing start-ups are often trying to distinguish themselves from competitors and build their brand/reputation. But nowadays it’s true that “a brand is no longer what we tell the customer it is, but rather, it’s what customers tell each other it is” (Scott Cook, co-founder of Intuit). And social media is where it’s all happening.
Social media is a big theme for us at Colour Me Social. Following on from some of our previous posts, we wanted to capture what we believe are the 6 main reasons a small business should focus their attention on getting social media right. By right, we mean giving it the level of attention it deserves. We all know that SM is important to businesses. A decade ago it was seen as a recreational tool, and somewhere for people to become connected with their friends, family and colleagues. Nowadays, whether you like it or not, it’s so crucial to have a social media presence for your brand. If you already have social networking platforms set up, you’re on the right track, so well done. The next step is to ensure that the content you’re sharing and the posts that you’re writing are good quality, engaging and interesting.
The infographic below outlines the benefits you will see if you post regular, relevant content. It also explains the benefits of having a clear social media strategy, and engaging with your audience.
These 6 reasons alone make a strong case for focusing your efforts on social media activity. SEO, brand awareness, customer relationship building, brand management, competitive research and learning what your customers are thinking. Looking at the reasons as a whole, it’s clear you can’t afford to miss out on getting your social media right. After all, you want to entice people to your website, and ultimately into becoming paying customers.
What other marketing activity can you do that provides such a high return?
Confused? Want to talk social? Just fancy a chat? Get in touch with us by clicking here.