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Welcome to the third instalment in our series of blogs that look at all aspects of the challenges facing small businesses. For our third edition, we sat down with Lucy Paine from TechSpark who is [...]

What was your background prior to South Thames Marketing? Immediately prior to setting up South Thames Marketing, I was head of global marketing for two of Hay Group’s (a management consulting [...]

We all know that cold-calling is very much a thing of the past and this will affect the status of B2B marketing. We all hate to be cold-called and are most likely going to ignore anybody who [...]

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

Small businesses, particularly in the B2B sector, often overlook Instagram. A visual platform, you might find it hard to see why it’s relevant to your business, particularly if your model [...]

Social media is no longer just a procrastination strategy from the impending panic of finishing that project deadline you have. In the past decade, it has become less of an optional marketing [...]

These days, few doubt the importance of social media in growing and developing your business. There are very few businesses not active on sites like Twitter and Facebook. Those who aren’t rouse [...]

Social media platforms are a fantastic marketing tool. The level of potential interaction and engagement with your audience is far increased from the old-school methods. However, with this brave [...]

Navigating the web to find relevant content to share is hard, especially if you are a small business with limited time and money. For this reason, many small businesses neglect this fundamental [...]

We’re all familiar with every millennial’s favourite social media platform Instagram. But how can we get the most out of it? Post at regular intervals It’s important to post photos [...]