Why developing a Marketing Persona is the best thing you can do for your Start Up

What is a marketing persona? First, let’s define a marketing persona. A marketing persona is a fictional character you have to develop in order to characterise the key traits of a [...]

5 reasons to use the power of Instagram for your business

Small businesses, particularly in the B2B sector, often overlook Instagram. A visual platform, you might find it hard to see why it’s relevant to your business, particularly if your model [...]

How to Nail Social as a Start-up

Social media is no longer just a procrastination strategy from the impending panic of finishing that project deadline you have. In the past decade, it has become less of an optional marketing [...]

The cost of DIY social media

These days, few doubt the importance of social media in growing and developing your business. There are very few businesses not active on sites like Twitter and Facebook. Those who aren’t rouse [...]

How to use social media to drive traffic to your website and generate leads

Social media platforms are a fantastic marketing tool. The level of potential interaction and engagement with your audience is far increased from the old-school methods. However, with this brave [...]

How Content Helps You Build an Engaged Audience

Navigating the web to find relevant content to share is hard, especially if you are a small business with limited time and money. For this reason, many small businesses neglect this fundamental [...]

6 Quick Tips and Tricks to Get the Most from Instagram

We’re all familiar with every millennial’s favourite social media platform Instagram. But how can we get the most out of it? Post at regular intervals It’s important to post photos [...]

3 Advantages of Utilising Celebrity Endorsements for Your Business

Connecting with someone that has a celebrity status can have a number of advantages to any business. Through the use of social media, it has never been easier for businesses to source a suitable [...]

7 Tips on How You Can Get the Best from Facebook Without Having to Pay a Penny!

We’ve all seen The Social Network and know Facebook’s origin story like the back of our hand. It started as a bare-bones social network aiming to connect college students. It has become the most [...]

Quality vs. Quantity – The paradox of posting on social media

Posting on social media is a science these days. Let’s do a quick Google search. “How often you should post on Twitter/Facebook/…” comes up with tons of studies, graphs and rules. From what [...]

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