Three Vital Tips to Boost Your Business Through Social Media
It has become clear that the social media bandwagon is not a temporary fad.
It’s a trend that is here to stay, and one that businesses can utilise to their advantage.
Social media delivers valuable content at regular intervals to bring valuable online engagement to a vast audience.
How would you go about in doing this for your business? Here are a few ways to help boost your business through social media:
If you’re going to have a social media profile – do it right
There’s no point of having a social media account just to say you have one. Businesses should revisit profiles and ensure they are fully complete and convey the appropriate tone for their business.
Trivial things – profile and cover photos, descriptions in the ‘About’ section, links back to your website – can make a difference. When potential customers see an incomplete social media profile, you lose out on showcasing your skills and expertise.
It’s a platform for shameless self-promotion but the key is to take a personable and professional approach. Also, once you have a profile – stick with it! Don’t do it half-heartedly and view it as a long-term investment.
Become an influential voice in the related communities
Try and make your business heard in the community. There are likely to be many groups that relate to the field your business is in (if there isn’t, take initiative and start one!). See this as an opportunity to become known as the ‘go to’ people on a particular sector.
It’s crucial to be vigilant of your posts and make the most of them. Admittedly, it’s also important to be careful on what groups to joins as some can be plagued with spammers and wind-up merchants. Groups on LinkedIn are definitely the best in terms of quality of discussion and relevance (particularly for specialised fields).
Nonetheless, creating a community can even be conducted by more creative means. A YouTube channel could serve as a much more personable way to engage with your online audience, or to create inspiring content.
Play the game and analyse your own performance
Playing the game in this case is in relation to SEO. It’s your keyword on Google that gets people through to your social media site. This makes it very important to correctly leverage what keywords should be used. This certainly shouldn’t be rushed and the best results are achieved by taking your time.
Since introspection is as valuable for leaders for a business, with the vast array of social media analytic services out there, this should also apply for a business’s social media pages. From conducting this self-examination, using services such as Quintly or Followerwonk, you can gain invaluable insight on how you can improve engagement of your social media presence.
This can be in relation to some analytically complex directions such as what time of day is the most effective for audience engagement to identifying when and where new followers join in on your social media presence.